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Luana Carcano, Carlo Ceppi

Contemporary Challenges for Haute Horlogerie

(Cultura e società)

(English Edition)

An insight into fine watchmaking that combines scientific rigor with industry expertise. The book will help you to gain a comprehensive understanding of the unique rules to succeed in the market and the different values and cultures of fine watchmaking around the globe. Comprehensive and authoritative, it investigates every aspect of fine watchmaking, a core business of hard luxury, including: fine watch as a symbol with multiple meanings; Designing and implementing fine watchmaking strategies; Nurturing your company's profit engine; Learning from emerging, growing and mature markets; Facing upcoming challenges for local marketers and retailers; Fine watchmaking in the post-crisis landscape; Looking ahead to future challeng

Broché: 432 pages

Editeur : EGEA

Collection : Cultura e società

Langue : Anglais

ISBN-10: 882385105X

ISBN-13: 978-8823851054

Dimensions du produit: 22,9 x 1,9 x 14,9 cm

Frais de port Fr. 8.-

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